About us

The Hospitality Copywriting Team

Experienced hoteliers, digital marketers and 100% AWAI trained copywriters

We are the largest group of AWAI trained copywriters in the hospitality industry.

How does that help you get more direct bookings?

Simple. We become the voice of your hotel. And, just like every famous band has a lead singer, that’s what lets you catch people’s attention in a big way.

This results in higher RevPAR, lower PPC costs and increased guest’ loyalty.

JASON K MCKEE

Jason K McKee

Experienced hotelier.  Sales trainer.  Hospitality technology entrepreneur.  And avid deal maker.

JULIE GUBLER

Julie Gubler

Julie is a direct response copywriter specializing in lead-generation, email marketing and case studies. She has a flair for finding compelling stories and making hard concepts easy to understand.

CANDICE LAZAR

Candice Lazar

At one point in Candice’s career, she was planning and executing one event per week.  This taught her a lot about how the hospitality industry works.  And what you need to do to make sure your marketing creates the biggest turn-out.

SANDY FOX

Sandy Fox

Sandy’s main strength as a copywriter is how well she listens to her clients; how she pays attention to what’s important to you and uncovers what your core message really is.  This lets you quickly communicate with your audience in a powerful way.

EMILY ALLEN

Emily Allen

Emily Allen is a freelance self-help copywriter who specializes in direct mail, sales letters and e-newsletters.

HOLLY MORRIS

Holly Morris

As a published Travel Writer, Holly has a good eye for finding what’s unique and interesting in every destination, and writing about it from a specific angle that makes people want to experience the destination for themselves.

JEREMIAH MAGONE

Jeremiah Magone

Author.  Consultant.  Copywriter specializing in hospitality technology.  Organizer for the hospitality copywriting team.

ROBERT NOMURA

Traffic and lead generation specialist with a wide range of experience in conversion-funnel optimization at the agency level.

LISA BURGER

Lisa Burger

Lisa helps you build relationships with your prospects through engaging, lead-generation copy that speaks directly to them.

LYN MARLER

Lyn LOVES collecting stories that reveal the true spirit of every destination.  As a copywriter this helps her attract your best guests by appealing to their memories and lived experiences.

MARY KAY SEALES

Mary Kay Seales

Mary Kay is the author of two travel books. As a copywriter, Mary Kay specializes in short and feature-length articles, entertaining blog posts and newsletters that get opened and read.

TYLER JORDAN

Tyler Jordan is a critically acclaimed artist who has brought a keen sense of style to a very broad range of subjects in several mediums.  Clients such as Apple, McDonald‘s, Hass Avocados, Clear Channel Communications, Coolio, and Century 21 all turn to Tyler for creative guidance.

LOREN GRAY

Loren Gray

Host of the weekly digital marketing podcast.  Certified Digital Marketing Executive (CDME) and HSMAI Digital Marketing Council Member.

KIMBERLY WEITKAMP

Kimberly combines your unique style with storytelling elements to craft attention-grabbing case stories people want to read.

RONI BRITTON

Roni Britton

Roni has a knack for creating strong, compelling copy that attracts interest, ignites inner emotional warmth, and motivates positive action.

JUDITH CULP PEARSON

Judith Culp Pearson

Judith brings over 30 years experience in the spa wellness industry and is a multi-published author.  Her strengths are in blog-style writing, e-newsletters, articles and content marketing copy.

SPRING DEW

Spring is a direct-response copywriter who fell deeply in love with a family hostel in Scotland. She wants guests from around the world to have the same special feeling for your hotel.

CHAD HOLMES

Chad Holmes

Chad creates lead magnets that reach hyper-targeted niches, helping you move your more prospects into your sales funnel.  Then Chad converts more of those cold prospects into buyers with his personal, one-to-one email writing style.


Our Marketing Systems

 300% More Direct Bookings in 30 Days

Our complete system to get your hotel in front of more of your best guests through free social media channels

Hospitality Marketing Synergy

Our leadership manual for producing big revenue gains though a synergy of group sales, targeting and unique service offers

Our Pay-For-Performance Marketing Services