Hi, Loren Gray.
I’m a consultant actually, from Hospitality Digital Marketing. But I’m on the America’s board of HSMAI, as well as the digital council and revenue council, or revenue board… and I am a proud presenter at this year’s ROCET program, which is Revenue Optimization Continuing Education and Training.
This goes to a number of cities through-out the country and we’re coming up to San Diego and Orange County and Honolulu next week. And for those who have attended ROCET in the past 3 series that we’ve just done, we’re really bringing to the forefront the combination of revenue management skills and digital marketing skills… the eventual evolution that’s necessary for those two skill sets to combine.
The industry realizes now, more than ever, the need for this combination of
talent, as we can no longer operate in bubbles and be successful,
individually.
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And, to that end, we’ve had some great attendance from the cities that we’ve already attended to, this year: Baltimore, New York and St. Louis. Of which, we’ve asked them to bring their gnarliest revenue management problem and if we can’t solve it in 15 minutes or less then they get 3 hours of my time, for free, until we do solve it.
So far nobody’s been able to knock us off our rock, yet.
We’ve had some great challenges… But when you have that collected knowledge in a room, someone else in the room may give a perspective of a solution that the presenter didn’t have, and it gives them a means to an end to solve their potential problem. So it’s been a very successful change in how ROCET is being presented, that we’re combining the skills of revenue management and digital marketing. We’re making it very realistic as to the problems we’re addressing, and the solutions that we provide.
And for all the people that have attended and filled in their surveys, which is over 3/4 of them… this is hundreds of people… there is a 100% recommendation. They recommend to their peers that if the opportunity for them to attend ROCET appears, that they recommend that they would attend – which has never happened before… that 100% endorsement of people to attend ROCET.
So, it is different each time. We bring uniqueness to each cities we talk to… specific skills and issues and problems related to that city, within the data and the presentation.
And if you get the chance, I’d love to meet you in person by attending any of the 3 sessions that are coming up. Again, in Orange County, San Diego and Honolulu.
Hope to see you there.
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