Stay Edinburgh City Apartments Case Study
Stay Edinburgh City Apartments
– Increased Direct Bookings by 900%

“We are over the top happy with the decision to replace our old PMS booking system for GuestCentric’s digital marketing solution, totally focused on sales. Our new website, combined with GuestCentric’s powerful booking engine, helped us to increase our direct bookings by 900%. Before GuestCentric, we had one direct booking a week. Now, we have at least one direct booking per day!”
– Harvey Cochrane, General Manager at Stay Edinburgh City Apartments.
Services:
- Award-winning website design
- Desktop and mobile booking engine
- Channel management
- Social marketing tools
- The main outcomes
- Increase direct bookings by 900% (1 per week –> 1 per day)
- Greatly reduced 3rd party costs
- Established a social media selling channel
Casas Del Lago
Casas Del Lago
– Increase of € 60,000 in Direct Bookings! (in 1 month)

“Changing our old booking button to GuestCentric’s e-commerce solution was a massive upgrade and we are over the top happy with this decision. Since the system is up and running, the reservations’ flow is constant. In our first month with GuestCentric, we already had an increase of € 60.000,00 in direct bookings!”
-Lidia Ramírez, Head of Booking & Sales Department of Casas del Lago.
Services:
- User-friendly booking engine, mobile optimized for all operating systems
- Social media marketing tools
- Analytics and financial reporting dashboards
- Siteminder Channel management
- The ability to easily create special packages and do social media marketing
- Shopping cart recovery features with automated emails
- The main outcomes
- An increase of € 60.000,00 in direct bookings in the first month
- Greater channel control
Hotel Do Placa Reial
Hotel Do Placa Reial
– Revenue Increased by 40%

“GuestCentric provides us with an innovative platform that gives us control over several aspects of our digital marketing strategy. They understood and fulfilled all our needs: an attractive website and an user-friendly booking engine that help us to boost our direct reservations; and a central channel manager to control our reservations through the distribution channels and simplify our daily work”.
– Cristina Majó, General Manager of Hotel DO: Plaça Reial.
Services
- Website, Mobile and SEO
- Booking Engine
- Channel Manager
- GDS Connectivity
- The main outcomes
- Revenue increased by 40%
- Room Occupancy up to 50%
- RevPAR up to 40%
