In this final installment I give you the complete path for developing your own 12-month social media marketing calendar for your hotel:
Listen in!
https://soundcloud.com/lorengray/show-126-of-tools-news-and-techniques-in-digital-marketing-for-the-week-of-october-21st-2016?
Here’s a calendar I made for one of my clients that illustrates everything I talk about in this interview.
Feel free to use this for inspiration, or feel free to straight up steal it!
Either way, the mono-myth provides a great template for creating content that will engage your audience, create the emotions you need to elevate your property from the competition, and move people to action. This is some powerful stuff! So be sure to take the time to read between the lines and figure out exactly how you can use it to bring out the individual character and qualities of your property and your destination!
All the best,
Jeremiah
Jan. Theme: Why should I go there?
- Post topic: To get away from daily stress
Sample post title: 3 rewards for a successful 2015
- Post topic: To center myself and prepare for a big year
Sample post title: It’s going to be another big year.
- Post topic: Getting out of the winter cold
Sample post title: Winter Storms to Bring a Mess of Snow, Ice to the Midwest,
South and Northeast through Tuesday
Now you come up with your own post title examples using the topics provided:
Feb. What does it feel like to be here?
- Complete serenity
- Isolation, meditation and watching the sun come up with a cup of coffee
- Romantic moments with a crystal clear view of the stars
- A peaceful easy feeling that rejuvenates the soul
Mar. Why not to stay home?
- Health and wellness yoga retreat
- Sail boarding and snorkeling
- Working on your tan/ beach days with the family
- Checking out the island, BBQs with family and friends, lots of quality time
Apr. What can I do there?
- Kayaking and paddle boarding
- Morning strolls along the beach in total isolation
- Have the pool and Jacuzzi all to yourself
- Get your kids to unplug from the digital world and remember what it’s like to enjoy conversations again
May How to unwind and relax?
- Building a huge sand castle with your children
- Catching up on your reading while lounging around the pool
- Enjoying the sunsets with a bottle of wine and the one you love
- Taking a tour around the island to discover your own private beach
June Who are the perfect guests for our resort
- We’re not into the noisy, crowded beach scene downtown
- We know how to travel on a budget, while enjoying all the comforts of home
- We love the seclusion, that helps us re-energize ourselves, re-discover the things we love about life and nature
- We believe in health and fitness, and we also love fun. With miles of beach right outside our door, we are always up for walks, runs or just goofing around.
July Unbelievable sights and sounds
- Whale watching
- Our resident Pelicans and Osprey
- The nature preserve
- Snorkeling at the coral reef
Aug. Making memories with the family
- Family reunions
- Wedding celebrations
- A picnic at the beach with kids
- Long walks at sunset to fall in love again
Sept. Riding out the storm
- Artful pictures of things that wash up on the beach after a storm
- Beautiful clouds
- Reviews from guests about how helpful our general manager has been during power outages, etc.
- Our repair crew –heroically – restoring the property after some damage
Nov. Fond farewells
- A look back at all the reviews where guests have longed to stay, promised to come back soon
- Stories from owners on why they decided to invest here
- Vignettes of people who have spent a lot of time on the island and what it means to them
- Introductions of the staff. What are their favorite things about our resort?
Dec. Celebrating a successful year at our resort
- This year’s birthdays and celebrations at our resort
- Upcoming events for next year
- The best photos of the year
- Promotional code for next year – pass it along to your friends and family
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