It’s important for you to be able to measure the ROI of hotel’s marketing on social media.

Unfortunately, most booking engines only offer room types, so you can track how many people might visit the booking engine from a PPC ad, for example, but you’re never really sure if your reservations are the result of that ad.

The problem gets even bigger when we’re talking about social media, because there’s even less information about the number of clicks you’re getting.

To solve these problems I just put together a simple PDF that shows you how you can add trackability to your existing booking technology. This also includes a creative checklist and a few key concepts you should keep in mind as you’re adding trackability to your marketing efforts.